The Buy, Hold, Sell Process

Last updated:

buy hold sell real estate is the focus of this guide for passive real estate investors. First, it highlights the main idea behind the topic. It also outlines the risks and questions worth reviewing. As a result, you can approach the discussion with a clearer framework.

What to know about buy hold sell real estate

Core ideas for buy hold sell real estate

The investment horizon for every property or deal is different. Having a business plan with a five-, seven-, or ten-year hold duration is required. In addition, the plan needs to be reviewed and evaluated several times a year. Given the unique micro plus macro-economic factors that influence rents, property values, interest rates.

Cap rates, we need to constantly evaluate the business plan to ensure returns can be maximized. 

Risks and tradeoffs

How to Buy

When we look at buying a property, we evaluate the metropolitan statistical area (MSA) (aka local market around the target property) for major economic indicators like population growth. Job growth, rent growth, historical occupancy rates, etc. In addition, having a great property in a great location with solid economic fundamentals is required to have a sound investment.

Questions to ask

It provides a secure place to protect investor capital and a high probability to generate cash flow and investment returns. We want to purchase properties in locations where people want to live and where they love living in great apartments. 

Hold an Asset

Practical next steps

Moreover, when we evaluate holding a property, we look to see how much value we have left to force appreciate through value-add opportunities and/or income and expense optimization. We also look at the current loan terms for the debt on the property to see if a refinance would benefit the property and help improve returns.

In addition, refinancing debt can be a good way to return some (or potentially all) investor initial capital. Plus, if you can secure a lower interest rate, you can reduce the monthly debt service payments. 

Core ideas for buy hold sell real estate

However, it’s important to note that not all loans can be refinanced at any given time like a single-family primary residential loan. In the multifamily space, loans are either longer-term agency loans (roughly 10-year terms) or shorter-term (roughly 3-5 years) private loans from banks or life insurance companies.

In addition, when you have a longer-term loan, it typically has prepay penalties (which can be six to seven figures depending on debt amount) if you pay the loan off early before the end of the agreed-upon term. When you have shorter-term loans, typically the early payoff penalties are less. Often you can refinance a property when it makes financial sense to do so.

Risks and tradeoffs

When to Sell

When we evaluate selling a property before the end of the initial hold period, we look at several factors. One major factor is the potential sale price of the property. In addition, what returns will be produced if the property is sold early. Another important factor we evaluate is the current performance of the property compared to the business plan.

Questions to ask

This process involves figuring out if we maximized the potential value of the property. In addition, the property cash flow as it is currently. Also, we compare the future property value appreciation if the remainder of the hold period. Business plan are completed versus a potential new investment opportunity with a new business plan.

In addition, the evaluation process to sell a property is one we take seriously. We spend a lot of time evaluating before making a decision. 

Practical next steps

Closing Thoughts

Moreover, the buy, hold, and sell process takes many factors into consideration and many hours of evaluation. We look at each property several times a year to ensure we are making the best decision for the property and investor returns. 

Key takeaways for buy hold sell real estate

  • Start with the goal and timeline that fit your wider financial plan.
  • Next, review the assumptions, risks, fees, and possible outcomes.
  • Finally, compare the opportunity with other ways to use your capital.

Put buy hold sell real estate in context

Core ideas for buy hold sell real estate

Every investment decision depends on the investor, the deal, and the market. Therefore, use the ideas above as a starting point for deeper due diligence. Review source documents, ask direct questions, and seek qualified advice when needed. For more guidance, explore our passive real estate investing education.

A clear review of buy hold sell real estate

buy hold sell real estate deserves a clear and practical review. These short checks can support a more informed decision.

  • Start with a clear goal.
  • Next, define the time horizon.
  • Review each key assumption.
  • Compare the likely outcomes.
  • Test a less favorable case.
  • Ask who controls each decision.
  • Confirm the fees and incentives.
  • Study the market and the deal.
  • Check the supporting documents.
  • Look for clear communication.
  • Compare other choices.
  • Keep the full plan in view.
  • Write down the main risks.
  • Review the source of returns.
  • Check the exit assumptions.
  • Understand the tax questions.
  • Consider the need for liquidity.
  • Match the choice to your goals.
  • Ask direct follow-up questions.
  • Confirm the reporting process.
  • Review the operating plan.
  • Check the team’s experience.
  • Compare the best and worst cases.
  • Keep expectations realistic.
  • Use qualified advice when needed.
  • Document the final decision.
  • Review the decision over time.
  • Watch for changing conditions.
  • Stay focused on the long term.
  • Finally, act with a clear reason.

Related passive investing resources

Continue your research with these related guides:

Current Investment Opportunity

Explore the Real Estate Debt Fund

Invest to earn now through a non-levered real estate debt strategy, with preferred returns of up to 10% and a monthly compounding option. The fund’s 90-day liquidity option can offer a path to access capital in the future, subject to the applicable terms and availability described in the offering documents.

  • Up to a 10% preferred return, based on the amount invested
  • Monthly compounding option
  • Non-levered structure reduces leverage-related risk compared with similar funds that borrow at the fund level
  • 90-day liquidity option, subject to fund terms and availability

Available only to verified accredited investors. Preferred returns are not guaranteed. Investing involves risk, including possible loss of principal and illiquidity. Any offer is made only through the applicable official offering documents.

Education Center Disclaimer

The content in the PassiveInvesting.com Education Center—including articles, videos, guides, calculators, and other resources—is provided for general educational and informational purposes only. It is not an offer to sell or a solicitation of an offer to buy any security and should not be relied upon as investment, legal, tax, or accounting advice.

Any investment opportunity offered by affiliates of PassiveInvesting.com, LLC is made only through the applicable official offering documents and may rely on exemptions from registration, including Regulation D or Regulation A. Those offering documents control and describe investor eligibility, terms, fees, expenses, and risks.

Investing in private real estate securities involves substantial risk, including illiquidity and the possible loss of principal. Distributions and returns are not guaranteed, and past performance does not predict future results. Before investing, review the applicable offering documents and consult your own financial, legal, tax, and accounting advisers.